newly renovated apartment home at Covina, Grand, located in Covina, CA. network of online properties reaches over 11M unique visitors monthly. YP - The Real Yellow Pages SM - helps you find the right local businesses to. (TSX: YLO) which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YPG also caters to the country’s largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company. To stop receiving the Yellow Pages business directory call YPG Distribution Services at 1 800 268-5637 or visitįor information on the distinction between the Yellow Pages directory and the residential directory, Unlike the residential directory which is consulted by less than a third of Canadians in a given year, the Yellow Pages directory remains used by 1 in 2 Canadians each month.įor those who prefer not to receive the Yellow Pages directory, YPG also provides users with the ability to opt-out of delivery. The distribution of the Yellow Pages directory, used to find local businesses, will continue on an annual basis.
YELLOW PAGES™ DIRECTORY DISTRIBUTION CONTINUES Residents in Winnipeg can obtain a copy of the residential directory by calling YPG Distribution Services at 1 800 268-5637 or visiting The distribution by request of the residential directory in Winnipeg will decrease directory distribution in the city by approximately 500,000 copies. In just two years, through various distribution and manufacturing initiatives, YPG reduced its directory paper consumption by 25 percent. In addition to its network of websites, including YellowPages.ca™, seeing over 11 million unique visitors each month and its mobile apps being downloaded over two million times, the company has also made concentrated efforts to continuously reduce its environmental impact. Over the last year, YPG has actively promoted and invested in a growing portfolio of online properties and digital search tools.
“Given the results of the same initiative in other urban areas, we’re confident that Winnipeg is also ready for a residential directory by request only program,” continued Marsolais. The resulting demand for the residential directory averaged below five percent while searches for personal phone numbers on YPG online properties remain strong. In 2010, YPG introduced the same initiative in the cities of Toronto, Montreal, Vancouver, Calgary, Edmonton, the Ottawa-Gatineau area and Quebec City. All who wish to receive a printed directory can request one while those who prefer to use our online or mobile resources are encouraged to do so.” “Our priority is to continue to make listings available to users in the format of their choice. “An increasing number of Canadians, particularly in urban areas, use our online and mobile resources such as Canada411.ca™ to find residential phone numbers,” said Annie Marsolais, Director, Corporate and Marketing Communications at Yellow Pages Group. Residents who want to either obtain a copy of the residential directory, or opt out of the Yellow Pages service, can call YPG Distribution Services at 1-80 or visiting. However, the company advises residents the Yellow Pages directory will continue to be delivered in cities that will no longer get the residential directory. The company says the decision will decrease the number of phone books distributed by more than five million copies per year across Canada. Yellow Pages Group says people, particularly in urban areas, tend to use online and mobile resources to look up phone numbers. Residents in those cities will only get a phone book if they request one.
Residents in Ottawa-Gatineau will no longer get a copy of the residential phone book instead they are being urged to access the information online.Īfter examining user habits, Yellow Pages Group has decided not to distribute the phone book in seven Canadian cities: Toronto, Montreal, Vancouver, Calgary, Edmonton, the Ottawa-Gatineau area and Quebec City.
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